![]() ![]() No one who started releasing music in 1991 sounds as excited and fresh as E-40. His flow is slippery and unpredictable, like each line wants to surprise the one before it. E-40 raps as if to set an avuncular example, but he never sounds labored or stiff. He and others give his dad surreal environs - tribal rites, altered states, urban purgatory - which E-40 cuts through like a fluorescent streak. 40’s son Droop-E has an insular style as a producer with amelodic, floor-pounding beats that are alien to the era’s trends. You don’t listen to them from beginning to end.īut sift through and you’ll notice flashes of brilliance that don’t fit anywhere, that no one ever stopped to appreciate. They’re bloated file dumps that dabble in every style. E-40’s albums from 2010 to 2016 feature Boosie, Snoop Dogg, Kendrick Lamar, Danny Brown, Gucci Mane, Suga Free, Cousin Fik, and T-Pain. The strategy suits the streaming economy, but it predates it - Spotify became available in the United States in 2011. A lot of people like to put out mixtapes I refuse. I just speak for the people - I’m a narrator. I’ve got songs that’ll make a gangster cry. Then I got a fanbase out here that want to hear nothing but function music. ![]() Because I got listeners out there still that want to hear that kind of stuff. So I’ve got songs on there that sound like it’s fresh from 1992. ![]() Give my fanbase what they want - and that’s all different eras of rap. He described his strategy to NPR in 2012: E-40 is 51 and his output is strictly retail releases. Most rappers who average 45 songs a year are profligate mixtape rappers they’re young men flooding the market in search of an audience. ![]() From 2010 to 2016, the E-40 corpus swelled by 14 albums and one EP - some 268 tracks, not counting features. But E-40 came back in 2011 with Overtime Shift and Graveyard Shift, again on the same day. Releasing two albums (not a double album) on the same day is a gimmick familiar to those of us who remember Nelly’s Sweat and Suit from six years prior. In 2010, E-40 released Revenue Retrievin’: Day Shift and Night Shift on the same day. ![]()
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March 2023
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